Context & challenge

Reinvent the Naturactive brand to boost its appeal for consumers of aromatherapy and phytotherapy and the distributors.

Methods

Conduct an ethnographic field survey to understand the needs of consumers (novices, connoisseurs and experts) and pharmacists. Introduce a strategic framework to redefine priority targets, the brand promise, the product portfolio and the 3-year strategy.

Solution

The brand's rebranding, its new identity and the consumer experience are the focus of the 3-year strategy and business plan aimed at accelerating growth and the direct-to-consumer