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before products.
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like it is.
Tarkett
Strategy and design of services and content
Context & challenge
Tarkett wishes to prove its engagement and specific skills in the hospital sector.
Methods
. Immersion with 30 architects hospital and engineers
. Workshops for joint creation of service-centred innovation
. Interviews of international experts on the issues at stake in the hospital of tomorrow.
Solution
. Strategic platforms/Brand platform.
. White paper on the hospital of tomorrow.
. Design and hosting of a European webinar.
. Site, podcasts and content devoted to CRM and digital technology.
Key figures
. 40 experts interviewed
. 5 service-centred innovation workshops
. 10 service-centred innovations currently being prototyped
. 1 white paper co-written with 10 international experts
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