Context & challenge

Tarkett wishes to prove its engagement and specific skills in the hospital sector.

Methods

. Immersion with 30 architects hospital and engineers
. Workshops for joint creation of service-centred innovation
. Interviews of international experts on the issues at stake in the hospital of tomorrow.

Solution

. Strategic platforms/Brand platform.
. White paper on the hospital of tomorrow.
. Design and hosting of a European webinar.
. Site, podcasts and content devoted to CRM and digital technology.