Context & challenge

Volvo wishes to perfect the customer experience by partnering drivers and dealership in the transition to electric mobility.

Methods

In workshops, jointly creating the editorial strategy and a dedicated content factory (coordination of the editorial boards, planning productions and publications, execution and activation).

Solution

Design and production of service-centred content for dealerships, customers and prospective customers (in order to upskill them on the specifics and the benefits of electric vehicles and help them make the most of their Volvo's features).

Key figures

. 20 fact sheets
. 20 videos
. 1 Q&A
. 1 product guide in the first year of the programme.