Context & challenge

Intermarché wishes to bring attention to, understand and promote its Producers and Retailers model, not sufficiently known by consumers, as a difference and source of customer benefits in its commitment to "healthy eating".

Methods

In workshops, jointly creating the editorial strategy and a dedicated content factory (coordination of the editorial boards, planning productions and publications, execution and activation).

Solution

Creating the online magazine called "Producers and Retailers" and its content (landing pages, videos, special features), coordinating social media, creating content on e-commerce and in-store journeys (POS material, in-store video channels), CRM/Loyalty, creating a short TV programme: i.e. over 200 assets per year.